All about Gift Cards & Gift Vouchers

There are some hundreds of Australian businesses now issuing and selling their own pre-paid gift cards. Indeed the local market is thought to be worth at least $1 billion a year and growing at 20% per annum.

A significant proportion of the value on those cards is never redeemed. One estimate suggested that as much as $300million a year. That fact has made card issuing and distribution a very profitable business.

It has also promoted the emergence of a secondary market in gift cards, such as that operated by Fergus Koochew and his team at Cardlimbo.com.au.

Launched earlier this year, the site enables card holders to sell, buy or even donate cards.

Speaking exclusively to eCommerce report this week, Koochew said..

Click here for the full article at the eCommerce Report

Source: eCommerce Report 02/12/2010